CNStudio Concept & Narrative Studio
Website Project Discovery

Begin with the brief. Build with intention.

Every considered website begins with clarity. This short questionnaire helps us understand your business, audience and ambitions before a single pixel is designed. Take your time, skip anything you're unsure of, and we'll work through the rest together during the discovery call.

Approx. time
15 – 25 minutes
Stage
Pre-engagement
Next step
Discovery call

01 / Business Information

A snapshot of who you are.

The foundation everything else builds on. The essentials about your business, the people behind it and how to reach you.

What you do, who you serve, and what makes you different. Two or three sentences is plenty.

02 / Website Goals

Strategy before pixels.

What should this website actually do for your business? Concept-led design starts with a clear answer.

Select all that apply.

A success measure — could be a feeling, a number, or both.

Be candid. The pain points are often where the best work begins.

Links and a sentence on what you like or dislike.

03 / Target Audience

Designed for a real person.

Design becomes powerful when it speaks to someone specific. Help us picture who's on the other side of the screen.

Age, profession, interests, what keeps them up at night, what they value.

e.g. press, investors, partners, prospective hires.

04 / Website Pages

The architecture of the site.

Tick the pages you'll need. Don't worry about getting it perfect — we'll refine the sitemap together.

05 / Brand & Design Direction

The visual language.

What you have already, what feels right, and what to avoid. Inspiration links welcome.

Select up to four.

Links and screenshots welcome — we love a good mood board.

06 / Functionality Requirements

The mechanics.

What the site needs to do beyond looking good. Don't worry about technical details — we'll handle those.

Tick all that apply.

e.g. Mailchimp, Stripe, Xero, HubSpot, Calendly, a specific CRM.

07 / Domain, Hosting & Email

The technical foundations.

Don't worry if you're unsure of the details — these are common areas to untangle and we'll guide you through.

08 / Content & Assets

Content is half the story.

It's often the difference between a good site and a great one. Where are you with yours?

e.g. tone of voice, language, sensitive material, regulated content.

09 / SEO & Marketing

How people find you.

Discovery matters as much as what they see when they arrive. Let us know where you stand.

A few phrases people might type into Google to find you.

10 / Timeline & Budget

A realistic shape.

Honesty here helps us scope something thoughtful and achievable — and exceptional within those bounds.

e.g. product launch, event, end of financial year.

All figures in AUD. This helps us tailor a proposal at the right scope.

Names and roles of stakeholders, business partners, or approvers.

11 / Final Notes

Anything we haven't asked.

Risks, hopes, references, dealbreakers — everything helps us shape the right approach.

Past experiences, internal politics, knowledge gaps — candour is welcome.

When you're ready — send us your brief.

We'll respond within two business days to arrange a discovery call.